Scott Kluth is a well-known entrepreneur and the founder of CouponFollow, a leading online platform that helps consumers save money through discounts and deals. Over the years, Kluth has built a reputation as a savvy businessman, turning his startup into a multi-million-dollar enterprise.
But just how much is Scott Kluth net worth? In this article, we’ll explore his career, business ventures, income sources, and the factors that have contributed to his financial success.
Who is Scott Kluth?
Before diving into his net worth, let’s take a quick look at Scott Kluth’s background:
- Full Name: Scott Kluth
- Profession: Entrepreneur, Founder & CEO of CouponFollow
- Birth Year: 1983 (Age: ~41 as of 2024)
- Education: University of Wisconsin-Madison (Business & Economics)
- Notable Achievement: Built CouponFollow into a leading coupon and deals platform
Kluth started his career in finance but quickly realized his passion for entrepreneurship. In 2009, he founded CouponFollow, which has since grown into one of the most trusted coupon websites globally.
Scott Kluth Net Worth in 2024
Estimating Scott Kluth’s exact net worth is challenging since he is a private individual who doesn’t publicly disclose his financial details. However, based on industry insights, company valuations, and revenue estimates, his net worth is believed to be between 10����������30 million.
Factors Contributing to His Wealth
Several key factors have played a role in Scott Kluth’s financial success:
1. Success of CouponFollow
CouponFollow is Kluth’s primary source of wealth. The company generates revenue through:
- Affiliate marketing commissions (earning a percentage when users make purchases via their links)
- Advertising deals with major brands
- Partnerships with e-commerce giants like Amazon, Walmart, and Target
Reports suggest that CouponFollow earns millions in annual revenue, significantly boosting Kluth’s personal net worth.
2. Investments & Other Ventures
Beyond CouponFollow, Kluth has likely invested in:
- Tech startups (as an angel investor or advisor)
- Real estate (a common wealth-building strategy for entrepreneurs)
- Stock market & crypto (though details are scarce)
3. Media Appearances & Speaking Engagements
Kluth has been featured in major publications like Forbes, CNBC, and Business Insider, enhancing his personal brand. He may also earn from:
- Speaking engagements at business conferences
- Consulting for other companies
How Did Scott Kluth Build His Fortune?
Early Career & Inspiration for CouponFollow
Before launching CouponFollow, Kluth worked in finance but was always interested in entrepreneurship. The idea for CouponFollow came when he noticed how difficult it was to find reliable online coupons.
In 2009, he launched the platform, initially as a side project. However, as couponing grew in popularity (especially during economic downturns), the business expanded rapidly.
Key Milestones in CouponFollow’s Growth
- 2010s Expansion: The company scaled by partnering with major retailers.
- Mobile App Launch: CouponFollow’s app increased user engagement.
- Acquisitions & Partnerships: The company likely explored buyout offers, though Kluth has remained at the helm.
Revenue Model & Profitability
CouponFollow operates on an affiliate marketing model, meaning it earns a commission when users click on deals and make purchases. With millions of users, these small commissions add up to substantial earnings.
Scott Kluth’s Lifestyle & Spending Habits
While Kluth maintains a relatively low-key lifestyle compared to some high-profile entrepreneurs, here’s what we know:
- Residence: Likely based in Chicago (where CouponFollow is headquartered)
- Philanthropy: Supports education and entrepreneurship initiatives
- Hobbies: Enjoys travel, fitness, and tech innovations
Unlike some wealthy founders, Kluth doesn’t flaunt luxury cars or mansions, suggesting a focus on long-term wealth building rather than extravagant spending.
How Does Scott Kluth Compare to Other Coupon Industry Entrepreneurs?

https://www.instagram.com/p/CFDwafKjYz1/?hl=en
Tinsley Mortimer/Instagram
To put Kluth’s net worth in perspective, let’s compare him to other successful figures in the coupon and deals space:
Entrepreneur | Company | Estimated Net Worth |
---|---|---|
Scott Kluth | CouponFollow | 10�−30M |
Mark Cuban | Broadcast.com (investor in retail tech) | $5B+ |
Gary Vaynerchuk | VaynerMedia (e-commerce focus) | $200M+ |
While Kluth’s net worth is smaller than billionaires like Mark Cuban, he has still built an impressive fortune in a competitive niche.
Future Projections: Will Scott Kluth’s Net Worth Grow?
Given the continued growth of e-commerce and digital couponing, Kluth’s net worth could rise due to:
✅ Expansion into new markets (international couponing)
✅ Potential acquisition offers (if he sells CouponFollow)
✅ Diversification into other business ventures
If CouponFollow maintains its growth trajectory, Kluth’s wealth could double or triple in the next decade.
Final Thoughts: Scott Kluth’s Financial Success Story
Scott Kluth’s journey from a finance professional to a multi-millionaire entrepreneur is inspiring. By identifying a gap in the market (reliable online coupons) and scaling CouponFollow strategically, he has secured his place among successful digital business owners.
While his exact net worth remains private, estimates suggest he is worth between 10����������30 million, with potential for further growth. His story proves that with innovation, persistence, and smart monetization, even niche businesses can generate substantial wealth.
Frequently Asked Questions (FAQs)
1. How much is Scott Kluth worth?
His estimated net worth is 10�−30M, primarily from CouponFollow.
2. How does CouponFollow make money?
Through affiliate commissions, ads, and partnerships with retailers.
3. Is Scott Kluth a billionaire?
No, but he is a multi-millionaire entrepreneur.
4. What is Scott Kluth’s background?
He studied business and economics before founding CouponFollow in 2009.
5. Will CouponFollow be sold?
There’s no public information, but acquisitions are possible in the future.
Conclusion
Scott Kluth net worth reflects his success in the digital couponing industry. By building a profitable, scalable business, he has secured financial freedom and continues to influence the e-commerce space. Whether through CouponFollow or future ventures, his entrepreneurial journey is far from over.
Would you like a deeper breakdown of any specific aspect of his wealth? Let me know in the comments!